Our Next Chapter

A group of colleges and universities came together in 1975 to streamline the college application process by creating a common application form for students. Nearly 50 years later, Common App continues to open doors to opportunity.

female student at laptop

Our Next Chapter

A group of colleges and universities came together in 1975 to streamline the college application process by creating a common application form for students. Nearly 50 years later, Common App continues to open doors to opportunity.

The challenge

Over the last decade alone, Common App has made huge strides in expanding access for students. Since 2019, low-income applicants have increased at nearly three times the rate of higher-income applicants. 

Yet, even with a diverse membership of more than 1,000 institutions, students from 
low-income communities are still significantly underrepresented in our applicant pool.

graph of college enrollment cliff
chart showing rates of unemployment and income by education level
Line drawing of person looking at the sky with a telescope.

Our moonshot

Common App has set a bold goal to focus its work in the next chapter. We call it our moonshot: By 2030, Common App will close its equity gap in students pursuing postsecondary opportunities.

We believe that, working together, we can close equity gaps and uplift today’s students.

Learn about the work we've done recently to move toward our moonshot in our Next Chapter impact report.

Line drawing of person looking at the sky with a telescope.

The opportunity

zip codes above and below the median income
This is a visual comparing the number of students who use Common App by income. It shows that over 1.37M students from low- and middle-income communities are not using Common App.

Our work

Doing more with data

Next Chapter impact report

Reflections on a year of progress toward closing the equity gap in postsecondary access, highlighting new initiatives, expanded opportunities, and data-driven insights that support increased participation from low- and middle-income students.

 

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Highlighting independent student

New research reveals the distinct characteristics, application patterns, and outcomes of independent students.

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End-of-season report, 2023–2024: First-year application trends

The report details key trends in first-year college application patterns, with a focus on equity, institutional type, and student demographics.

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